About Us

Welcome to

Capital City Event Planning was formed by Sarah L. Croft in 2017. The goal of CCEP is to assist you in the planning and execution of your event. The concept behind the business is to customize our services to accommodate your specific need.

Whether you are looking for a consultant to plan your event from set up to clean up or you just need additional presence onsite at your event, Capital City Event Planning can handle all of your needs.

Our Services
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Sarah L. Croft

President & CEO

Sarah L. Croft, President & CEO, formed Capital City Event Planning in 2017 after spending 15 years working in Governmental Affairs as an Executive Administrative Assistant, Office Manager, Manger of Administrative Services and Meeting Coordinator. Her experience includes Association Conference Planning & Training Coordination, Primary & General Election Conference Planning, Advocacy/Lobby Day Execution and Golf Outing, Member Awards Ceremonies and Executive and Board of Director Meeting Planning.

She has a proven track record of delivery results with her meticulous attention to detail, thorough analysis and outstanding organizational skills. Sarah is passionate about event planning, loves working with people and takes great pride in seeing all of her hard work come to fruition with the execution of strategically planned events.

Veronica S. Brown

Director of Marketing and Events

Veronica S. Brown, Director of Marketing and Events, has spent the last eight years working in the non-profit industry; honing her skills in event planning, association management, graphic design, and social media and event marketing. After years as an Executive Assistant, Director of Communications, and Publications/Editorial Assistant, Veronica felt confident in her skills when she got the call from Sarah about forming Capital City Event Planning.

She is able to bring a creative edge to the company and has allowed Capital City Event Planning to expand services to include social media marketing and a full range of graphic design services. Veronica loves working with a tight deadline and strives to provide clients with outstanding results.


What Our Clients Say

hannah draughan

Hannah Draughan

Mane Event Promotions

I have had the pleasure of working with Sarah on multiple projects with several organizations and have consistently been impressed with her organizational skills, planning capabilities and overall professionalism. I would 100% recommend Sarah to plan any events and outings!


Jay Dee F. Shattuck

Shattuck & Associates Consulting, Inc.

What do you want for a meeting and event planner? Great organizational skills. Careful attention to detail. Strong communication skills. Easy and cooperative to work with. Someone who understands that every meeting/event is a reflection of your organization. Sarah Croft and her company is all of this and more!


Liz Hobart

BIFEC Executive Committee Member

Event planning requires a professional and courteous approach with great attention to details. Sarah Croft integrates all attributes to ensure a successful event that meets the objectives of the stakeholders. She has the ability to organize and execute in a friendly, respectful and effective manner.